Fully Loaded Tea will be exhibiting at the National Restaurant Association Show held at McCormick Place in Chicago from May 17-20th. Come and visit us at booth #9338 - we will be showing new offerings for our restaurant and cafe clients.
The website for the show can be found here: http://www.restaurant.org/show/
Fully Loaded Tea packaging is a part of an exhibit at the Vancouver Museum that opens on April 23rd - Movers and Shapers. This exhibit features “Vancouver’s newest crop of designers currently shaping the future of architecture, interior, graphic, product, furniture, fashion, and interactive design.” More information…
Fully Loaded Tea is featured in the Globe & Mail Style section today! To read the article click here!
We held our first Fully Loaded Tea party at the Natural Products Expo West on Saturday, March 19th. As promised, the Russian-theme didn’t disappoint! We had 15 kinds of vodka at our open bar, Fully Loaded Tea hostesses, tattoos with our logo, a Siberian bear in a massive gold chain to entertain the guests, and fur hats (faux fur, naturally) for our esteemed guests!
We got back to our Siberian roots and showed how to throw a proper party Russian-style! It’s proof that a party is good when all the fur hats were missing by the end of the night, the bear was exhausted from vodka shots and someone got a tattoo on their belly!
One highlight of the night came when Milton from Yogi Tea thought it would be a great idea to crash our party and have a few drinks on us. Milton, you’re going in our Hall of Shame for that one!
Thank you to all invited guests who came - we had a blast and hope you did too! If there is a picture you don’t see in our gallery, but would like to receive, please send us a note and we’ll find it for you. See you at next year’s party!
More pictures after the jump! Read the rest of this entry »
Our Fully Loaded Tea Party at the Expo West Show was so great, even our competitors tried to sneak in. While our great security guard caught most of the party crashers, Milton from Yogi Tea managed to elude our security and our Russian bear. We hope you enjoyed your free drink. We’ll see you at the next party Milton, where we’ll have a whole army of Fully Loaded Tea bears to stop you from sneaking in.
Fully Loaded Tea is in Los Angeles this week - we’re exhibiting at the Natural Products Expo West show in booth 5766. Please stop by and see us - we will be launching a brand new product this year. To add Fully Loaded Tea to your expo planner: Click Here
If you are attending the show - we’re also throwing a party FullyLoadedTea style! We’ll have Russian models, 15 kinds of vodka and a bear in bling - the event happens on March 15th at the Hilton Anaheim Hotel. View invitation below….
We’re very excited to be featured in this week’s issue of the Georgia Straight! We had a great time talking to Angela Murrills about our humble roots in starting the business and some of the challenges that we faced going from idea to having our products on store shelves.
According to a recent article in the Wall Street Journal by Amy Merrick, titled “Apparently, You Can Be Too Sexy”, famous lingerie brand Victoria’s Secret is trying to change their marketing messaging, steering away from their “sexy”, “very sexy” messaging. Blaming slumping sales, VS wants to reinvent its image as “an ultra-feminine lingerie brand”, and produce “more sophisticated merchandise”.
Victoria’s Secret has always interested us as a model for raising brand awareness and product extensions beyond your core product line. I’ve always admired them for producing the highly buzzed about fashion show once a year that served to elevate their brand beyond the label of “lingerie-maker” to “entertainment brand”. Their campaigns featuring the message “Sexy” have been so successful that it’s surprising to hear they want to steer away in a different direction. Their sales are slumping not because of advertising campaigns, or lack of brand awareness, but because of declining product quality and selection. Even at the fashion show this year, it was evident from their selection of child-like costumes and themes. I do agree that they have to re-examine their product selection (more great lingerie, less strong-smelling cosmetics with sparkles).
Read the WSJ article here.